Process discovery &
workflow automation.
We work with D2C brands—e-commerce, subscription, consumer—whose line operations are bottlenecked. See proof by your industry.
Ideas during discovery. Workflow automation that ships. We help operations leaders scale without proportional headcount—process discovery surfaces opportunities you hadn't considered, then we build workflow automation (and light AI where it helps) so your team can take over.
Proof by industry
We've built demos and case studies for these areas—see what we can do for teams like yours.
E-commerce & retail
D2C line operations: sourcing, discovery, handoff; customer discovery; visual book marketing. We help e-commerce and retail teams scale without linear headcount.
View demos and case studiesMarketing operations
D2C content at scale—posts, carousels, thought leadership. We help marketing teams ship on-brand content without drowning in the backlog.
View demos and case studiesPublishing / book marketing
D2C catalog-to-visual marketing: trailers, galleries, video. We help publishers and book marketers turn titles into scroll-stopping assets at scale.
View demos and case studiesAutomation Solutions
Outcome-led services for D2C line operations—from content and marketing to sourcing and decision workflows. Process discovery first, then workflow automation and light AI where it helps.
Process Discovery & Automation Roadmap
We analyze your business and find automation opportunities—including ones you hadn't considered. KPI baseline, 30-day POC or automation audit, then a clear plan with ROI and priorities.
- Identify time-wasting and high-impact processes
- Surface opportunities you hadn't considered
- Build a step-by-step automation plan
Content-Heavy Process Automation
Scale marketing content, documentation, and reporting without linear headcount. Workflow automation and light AI (e.g. LLM in workflows) keep output on-brand and consistent.
- Generate marketing and doc content at scale
- Multi-format output (posts, carousels, video)
- Workflows that stay on-brand
Decision-Heavy Process Automation
Route, qualify, and triage with workflow automation and light AI where it helps—customer service, lead qualification, compliance checks. Humans stay in the loop where it matters.
- Intelligent routing and triage
- Knowledge-based decisions (e.g. compliance)
- Workflows and light AI where needed
Multi-Step Workflows & Operations
Line operations that mix structured workflows with smart decisions—e-commerce ops, sourcing, CX, cross-system coordination. We build the right combination of workflows and light AI; we connect to your stack (Shopify, OMS, 3PL, etc.) as scoped.
- End-to-end workflow automation
- D2C and line operations use cases
- Integrate with your existing tools
Our Solutions
Explore our AI-powered automation tools in action. Each solution is built to solve real operational and marketing challenges—see what we can build for you.
Book Search
AI shopping assistant for bookstores: a few questions, three curated picks.
LinkedIn Content Engine
Generate LinkedIn posts and carousels from a company or URL—multiple voices, multi-agent pipeline.
Book Trailers
Turn books into trailers: gallery slides, webtoon strips, or video in minutes.
Use cases
Proof from D2C line operations—and more. Built by our engineers, real outcomes and metrics.
Simple Process,
Powerful Results
From discovery to deployment in weeks, not months. We handle the complexity so you can focus on growing your business.
Start Your ProjectProcess discovery
We understand your business, map processes, and identify automation opportunities—including ones you hadn't considered. KPI baseline and ROI.
Requirements & roadmap
We prioritize automations and create a clear plan with timelines and ROI. First step can be a 30-day POC or automation audit.
Build & test
We build workflow automations and, where it adds value, light AI—using the right tools so everything works in production.
Handoff & support
You get documentation, training, and ongoing help so your team can take over.
Process discovery & workflow automation for D2C
A team with e-commerce and line-operations experience. We've run the work we now help you automate—we get your challenges firsthand.
Serhii Sviridenko
CEO & Founder
15 years helping businesses solve problems with technology. I've worked in business analysis, product management, and built automation systems. I've also run my own e-commerce business, so I understand the daily challenges operations and process owners face—manual tasks, capacity constraints, and scaling. Now I help companies with process discovery and workflow automation (n8n, Make)—and light AI where it helps—so your team can take over. When the process needs it, we can go further with heavy AI; our demos prove that.
Oleksii Potapenko
VP of Data Science
As a former Lead Data Scientist, I led teams building ML solutions for FMCG and retail—from demand forecasting to real-time operational signals. I focus on turning data into decisions that scale. At AFTA I make sure our workflow automations and light AI are built on solid data and ML foundations: clear metrics, reliable pipelines, and production-grade systems. We serve operations and process owners across D2C line operations—content, marketing, sourcing, decision-heavy workflows—wherever data and automation can lift capacity without linear headcount.
Valerii Skyba
VP of Strategy
I've spent years in operations and automation—from scaling businesses in the USA and Ukraine to studying automation systems at Kyiv Engineering Technical Institute. I care about positioning that matches how buyers actually decide: proof first, then process. As VP of Strategy at AFTA, I shape how we show up in the market: which verticals we lead with (D2C e-commerce, marketing ops, publishing), how we package discovery and workflow automation, and how we stay differentiated. Our demos and use cases do the talking.
Powered By
We handle the technical complexity. You get a simple, visual interface.
Drag to rotate